WORK EXPERIENCE
Creative Graphic Designer & Marketing Specialist
Freelance, Remote
Jan 2020 – Present
● Developed multiple marketing materials tailored to client needs, including flyers, brochures, apparel graphics, posters, email blasts, logos, and social media kits.
● Produced visually appealing content for social media platforms, utilizing custom graphics and brand elements to enhance engagement and brand recognition.
● Designed graphics for social media campaigns, such as Facebook ads and Instagram posts.
● Completed creative deliverables within the established deadline.
Marketing Coordinator
Training Resources Maritime Institute, San Diego, CA
Jan 2020 – March 2020
● Coordinated two major industry trade shows, managing booth designs and marketing materials for consistent brand representation.
● Created content for promotional print and digital materials such as flyers, brochures, signage, websites, email campaigns, and social media.
● Managed social media strategies to drive participation and engagement.
Graphic Designer / Marketing Specialist
DCC LANSCO, Warwick, RI
Jan 2014 – May 2019
● Coordinated 10 trade show events by developing promotional materials and coordinating logistics.
● Managed and created content for various channels, such as email newsletters, print ads, webpage, and social media channels including Facebook, Twitter, Instagram, LinkedIn and YouTube.
● Designed print and digital marketing materials, including brochures, flyers, promotional posters, magazine advertisements, and graphics for trade show booths.
● Improved email marketing through template redesign, resulting in a click-through rate increase from 4% to 15% post A/B testing.
● Optimized website content using SEO best practices resulting in a 30% increase of organic search traffic.
● Researched industry trends and insights to inform marketing decisions and strategies.
● Built relationships with vendors to ensure timely delivery of materials within budget constraints.
EDUCATION
Bridgewater State University
B.S., Business Management, Marketing Concentration
Art Minor
Bridgewater, MA
Jan 2008 – May 2012
Graduated Cum Laude
Alpha Mu Alpha (National Marketing Honorary)
CERTIFICATIONS
Graphic Design Specialization from California Institute Of The Arts
SKILLS
Technical Skills:
A/B Testing and Conversion Rate Optimization (CRO), Adobe Creative Suite, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Canva Pro, Color Theory, Digital Design, Digital Advertising, Digital Illustration, Email Campaign Management, Google Analytics, Hootsuite Management, Infographics Creation, Layout Design, Print Design, Search Engine Optimization, Sketching Abilities, Social Media Graphics, Social Media Marketing, Social Media Management, Social Media Platforms (Instagram, Facebook, LinkedIn, Pinterest, Twitter, Tiktok, Youtube), Social Media Design, Social Media & Web Analytics, Squarespace, Video Editing, Website Management, WordPress
Professional Skills:
Adaptability & Flexibility, Analytical Skills, Analytical and Critical Thinking, Attention to Detail, Brand Development, Client Management, Communication Skills, Creativity & Innovation, Creative Concept Development, Creative Thinking, CRM Management, Detail Oriented, Digital Marketing Knowledge, Email Marketing Proficiency, Entrepreneurial Mindset, Event Coordination, Event Marketing Experience, Exceptional Organization, Excellent Communication, Interpersonal Skills, Influencer Marketing, Influencer Outreach, Keyword Research, Leadership Abilities, Market Research, Marketing Strategy Development, Motivated Self-Starter, Multitasking Abilities, Organization, Presentation Design, Problem-Solving, Project Management Skills, Remote Office Availability, Research Skills, Sales Support, SEO Optimization, Strategic Planning, Social Listening, Strategic Planning, Teamwork & Collaboration, Time Management Efficiency, Trade Show Coordination